Why Patient-Doctor Communication is Key To Success?

Think of a Doctor-Patient relationship. The first thing that comes to mind is- Medical Treatment, but the reality is at the core of every medical treatment there is a continuous chain of communication (of course in medical context) between doctor and patient. In fact, the actual medical treatment is just one part of that relationship, everything else is communication!

Suppose you had a skin rash and you decide to see a doctor. The first step in the communication process is booking an appointment with the doctor. The next part is- diagnosis, which involves the patient explaining his or her health condition to the doctor and the doctor examining the issue and evaluating the information in order to offer a treatment. Then comes the actual medical treatment if needed, otherwise there are medical tests. Medical tests are the next part of the communication where the doctor conveys the results to the patient and decides further actions. The communication doesn't end there. Patients may need follow-up visits, prescriptions and refills etc. until fully recovered.

Unfortunately, doctor's offices still live in the 1990's with their EMR and patient portals (see my patient portal article). They continue to rely most heavily on phone communication.

Fun fact: The phone was invented by Alexander Graham Bell in 1876.

Of course there have been major improvements since 1876, think wireless, but most other upgrades have nothing to do with the call feature at all. Text messaging, emails, and an app for just about everything are replacing the need for phone calls altogether. Phone calls are no longer the most efficient way to communicate.

Patient Communication is Gold But Only When Done Right!

Messaging is faster and concise, it also records conversations and there's no need to put anyone on hold. This is why many doctors provide their email or their practice's email address. Emails, however, are a big problem for doctors. They can be hacked; therefore emails are not secure and Emails are not HIPAA Compliant. If a doctor wants to send a patient's biopsy report, he needs to fax it. I don't know about you, but most patients I know don't have a fax number, let alone a fax machine.

Keep An Eye on Practice Efficiency

Additionally, doctors cannot charge patients for their services on emails. Had the patient come into the office with the same question, the doctor could have billed him for a visit, this leads me to yet another problem. Had that patient indeed scheduled an appointment, he would have paid, but he could be taking a more valuable appointment slot from a new patient or a patient procedure where the doctor could have charged more. And if the doctor's schedule was fully booked, the potential new patient could find another doctor with availability that fit his needs as easily as making a reservation for dinner.

Your All-in-one Solution

Clearly, there's ample opportunity for an upgrade. That's where we come in. With Klara, secure messages can replace phone calls to streamline administrative processes like sending biopsy reports, e-prescriptions and scheduling in person and online visits. The processes will not only be shorter and faster, but office staff will be able to answer multiple incoming questions and requests at a time. They'll have a much easier time copying and pasting a new patient's personal and pharmaceutical information relative to typing it all out and having to ask for spelling over the phone. Plus, conversation records are all saved and can be easily added to any EMR system by pasting the patient's unique Klara link into his chart.

In addition to the administrative perks, doctors using Klara can now charge for online consultations instead of answering emails for free and they no longer have to worry about violating HIPAA because everything is secure. Online visits make space for the more profitable new patient visits and procedures, and provide traveling and busy patients with a potential alternative, so you're retaining patients from every direction.

The intuitiveness and ease of using Klara is unlike those dinosaur EMRs or patient portals. We don't have a fix for that yet, but why not optimize your practice in every way you can? Patients will love it because they don't have to clear time out of their busy day to see the doctor and an online visit is typically around the price of a copay. Your staff will love it because it makes their job easier. And you will love it because the practice will run more efficiently and generate more profit.